Terms of Service

Effective date: 30 July 2026

These Terms of Service (“Terms”) govern your access to and use of ShipUp.app (“ShipUp”, “we”, “us”, or “our”) — a platform that helps merchants manage orders, fulfillment, courier tracking, cash-on-delivery reconciliation, accounting, analytics, and customer messaging across their connected online stores (the “Service”).

By creating an account, connecting a store or messaging channel, or otherwise using the Service, you agree to these Terms. If you are accepting on behalf of a business, you confirm you have authority to bind that business.

1. Accounts and eligibility

You must provide accurate information when registering and keep it current. You are responsible for all activity under your account, including that of team members you invite, and for keeping credentials confidential. Notify us promptly at alnoortradersonline@gmail.com if you suspect unauthorised access.

The Service is intended for business use by people aged 18 or over. It is not directed at children.

2. Your data and your customers’ data

You retain ownership of the data you or your connected platforms supply to the Service, including your end customers’ personal data. You grant us a limited licence to host, process, and transmit that data solely to provide and support the Service.

You are the controller of your end customers’ data and are responsible for having a lawful basis to collect it and to send them messages. Our handling of personal data is described in our Privacy Policy.

3. Connected platforms and messaging channels

The Service integrates with third-party platforms — including Shopify, WooCommerce, courier companies, and Meta’s business messaging products (WhatsApp Business Platform, Instagram messaging, and Facebook Messenger). When you connect such a platform, you authorise us to access and act on the assets you select, on your behalf.

Your use of those platforms through the Service also remains subject to their own terms and policies. In particular, when messaging customers you must comply with the WhatsApp Business Messaging Policy and Meta’s platform terms — including obtaining opt-in before contacting a person, honouring opt-outs, and not sending prohibited content. We may suspend messaging features if we become aware of a breach.

Third-party platforms may change, restrict, or discontinue their APIs at any time. We are not responsible for a third party’s outages, rate limits, pricing, or account enforcement decisions.

4. Acceptable use

You agree not to:

  • use the Service unlawfully, or to send spam, deceptive, or harassing messages;
  • upload malicious code, or attempt to probe, breach, or disrupt the Service or its infrastructure;
  • reverse engineer, resell, or provide access to the Service except as permitted in writing;
  • access data belonging to another merchant, or use the Service to process data you have no right to process.

5. Fees and third-party charges

Where a paid plan applies, fees are described at the point of purchase. Separately, third-party platforms may charge you directly — for example, Meta bills conversation and messaging fees for the WhatsApp Business Platform to the account attached to your WhatsApp Business Account. Those charges are between you and that provider, and we do not control their rates.

6. Availability and support

We work to keep the Service available and accurate, but we do not guarantee uninterrupted or error-free operation. Features may be added, changed, or removed. We may perform maintenance that temporarily limits access.

7. Suspension and termination

You may stop using the Service and close your account at any time. We may suspend or terminate access if you breach these Terms, if required by a third-party platform or by law, or to protect the Service or other users. On termination we handle your data as described in the Privacy Policy and in the data deletion instructions.

8. Disclaimers

The Service is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, to the fullest extent permitted by law. ShipUp provides operational tooling; it does not provide accounting, tax, or legal advice, and figures it reports should be reviewed before being relied upon.

9. Limitation of liability

To the maximum extent permitted by law, ShipUp will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, goodwill, or data. Our total aggregate liability arising out of or relating to the Service will not exceed the greater of the amounts you paid us in the twelve months before the claim, or USD 100.

10. Indemnity

You agree to indemnify and hold ShipUp harmless from claims, losses, and expenses arising from your use of the Service, your data, your messaging of customers, or your breach of these Terms.

11. Governing law

These Terms are governed by the laws of the Islamic Republic of Pakistan, without regard to conflict-of-laws rules, and the courts of Pakistan will have exclusive jurisdiction over any dispute, subject to any mandatory consumer protections available to you locally.

12. Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the effective date above and, where changes are material, give notice through the Service. Continuing to use the Service after an update means you accept the revised Terms.

13. Contact us

Questions about these Terms? Contact us at alnoortradersonline@gmail.com.